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Tuesday 19 May 2015

What Businesses Need to Consider Before Choosing Between Native Mobile Apps and Responsive Websites

Do we build a native mobile app or make our website responsive?1. Will a native mobile app be sufficient to capture the mobile audience and a regular website to capture the web audience?2. And between these Responsive web and mobile apps, will we be able to cover most of the audience span, or will we end up losing some sub sect?3. Will deciding on either one of the technologies i.e responsive website or mobile app, deny our users the opportunity to utilize the features provided by the other?These are some questions business owners are asking, before beginning the process of making their web presence mobile friendly. These questions are essential, as they have direct bearings over the cost of mobile app development, and the success of the app / website. Developing only mobile app or only responsive website might lead to missing out on a part of audience, while developing both a mobile app and a responsive website might prove to be costly. Although, a lot of App development companies seem to think that the latter option is the best one, since it effectively covers all portals through which audience will reach out to a business.However, what works for one business might not for another. Hence businesses have to make their choice factoring in all of their goals and priorities. Here are some questions that the businesses need to ask themselves before starting to develop a native app or a responsive website.What are the different type of users that will be using your services?What are the goals with which the users will hit your mobile app or website?What will be their mindset, situation and environmental condition when they hit your app or website?The answers to these questions would reveal the kind of experience businesses would need to provide to their users, and based on these revelations, a decision can be made on the choice of mobile cum web interaction that the businesses must adopt.

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